Wild Signal — GEO Intelligence for Modern Comms
Our industry doesn't need another rebrand. It needs a correction.
While much of the industry gave in to vanity metrics, lazy briefs, and outdated business models, something else was happening. The gap is widening. Brands that see it are building authority. Brands that don't are disappearing.
A new signal is hiding in plain sight. A cheat code to precision, accountability, and resonance.
Truth over tradition.
01 — GEO Is Not a Tactic. It's a Mirror.
When an LLM answers a question about your brand, it isn't guessing. It's pulling from your earned media, your community sentiment, your historic messaging, your competitors' authority. It's the most brutal, honest, and comprehensive audit of your brand's reality that has ever existed.
We use that signal as the starting line. Not to rank — to know.
02 — Better Inputs. Better Outcomes.
Most agencies start with a brainstorm based on vibes. We've been guilty of it too. No longer. Now we start with thousands of answers — the world's most important focus group.
Earned
Which journalists and outlets are actually driving authority in your niche — not the ones on last year's list.
Creative
Which narratives are saturated, which are missing, and where the real white space lives.
Community
Where trust is being built (Reddit, YouTube, Substack) — and where it's being burned.
Owned
How to leverage your inherent domain authority. If AI systems have your .com born on third base, you might as well steal home.
03 — Wayfinder: The Diagnostic That Becomes the Brief
Wayfinder isn't a scorecard. It's a strategic roadmap. We reverse-engineer the authority landscape to hand your team — or ours — a playbook that's impossible to ignore.
Gap Identification. Authority Mapping. Narrative Fit. Action Plans. Backed by the machine. Built by hand.
04 — Signal OS: Modern Comms Built From the Bottom Up
Coming Spring 2026.
We kept the best parts of the industry that got us here. We shed the parts that expired a long time ago.
Total Field Vision
Agnostic to channel, obsessed with outcome. Reddit threads, YouTube creators, schema markup — if it drives authority, it's in our playbook.
The End of Vanity
Reporting on impact, not eyeballs.
Purpose-Built for the Now
Understanding the citation economy to build compounding authority.
05 — The Signal Starters
Andy Pray, Founder: 12 years building Praytell. Now building the future.
Daria Dubois, Strategy & Intelligence: Deeply curious human, former innovation leader at Weber Shandwick. Brings deep expertise in data systems, AI logic and non-stop humanity.
Two founders. A growing crew. No traditional titles.
This Is What Clarity Feels Like
A map instead of a mood. Signal instead of spin. Momentum you can actually measure. Less noise. More signal.